Oh dear. Step forward in SHAME – Marks & Spencer *and* Waitrose!

So there are certain middle-class establishments that you smugly feel will somehow be immune to the Greengrocer’s Apostrophe.  That they would never sully their shiny packaging with extraneous apostrophes.

Not so.  Please see two dreadful examples from those bastions of poncy food and smug advertising – M&S and Waitrose:

Screenshot_2014-11-27-13-09-33~2 Screenshot_2014-11-27-13-09-40~2


Tramshed Restaurant, Spitalfields

Ah, a classic greengrocer’s apostrophe.  Well done, Tramshed.


Multiple issues here – the erroneous apostrophe (which begs the question – single mum’s what?), the bizarre implication that single mums are pole dancers (seriously – wtf?), this is a horror show.  Gendered gifts; just say no.


Caffe Nero

So, given that ‘literally’ now means ‘figuratively’, as well as ‘literally’ (if you’re confused, read this ), am I to assume that ‘everyday’ now means ‘every day’, in addition to ‘everyday’?  Given the number of companies misusing it, you’d think so.

Once again, for the cheap seats – ‘everyday’, without a space, means ‘ordinary’ or ‘commonplace’.  It’s not a synonym for ‘daily’.  That’s expressed as two words; ‘every day’.

So, Caffe Nero, you’re essentially saying that your pastries are nothing special.


Beats headphones

So, whilst not an apostrophe error, this one’s a verb agreement failure.  However, since it’s (presumably) a direct quote from Dr. Dre, I suppose one could forgive it.  That said, it should say (sic), no?

Anyway, I’m not much of a forgiving type, so here it is:




Oh dear.


Yet another firm falling afoul of the inability to differentiate ‘every day’ and ‘everyday’. TV ad turned me on to the error, Google search confirms it:


Once again; ‘every day’ means exactly what you think.  ‘Everyday’ means ‘ordinary’ or ‘commonplace’.  Not sure that’s what DFS was going for.