So, on the block today we have EAT, the sandwich chain.  No idea if these exist outside London, actually, but they are guilty of the ever-increasing scourge of confusing ‘everyday’ with ‘every day’.  Viz:

In case anyone reading is confused, ‘everyday’ means ‘ordinary’ or ‘commonplace’.  ‘Every day’ is what they wanted for their poster.  Shame.

Text of message sent to EAT:

There’s a poster in the window of your King Street EC2 branch (and presumably, therefore, in many other branches) which says:

Lovingly seasoned
simmered & stirred
in our own kitchen

Please note: ‘everyday’ means ‘commonplace’ or ‘ordinary’.  What your design team wanted was ‘every day’.  I’m quite staggered that a poster with such a clanging error on it could make it all the way to production and distribution without someone spotting it.

Wonder if we’ll get a response?


RBS Coutts

Jury’s out on this one; given that it’s Private Banking, logic would suggest that they *actually* meant ‘discreet’, but ‘discrete’ does work in this context.


What do you think?

Elmtree Pet Hotel

Thanks to Lucy for this one:

Ah, the classic greengrocer’s apostrophe straying from its natural habitat – the handwritten notice – into a professionally created sign.

Haagen Dazs

But clearly it’s not time to make use of that missing apostrophe.


In case you’ve not come across this company, it’s one of the pre-eminent makers of sports timepieces and other associated wristwear (diving computers etc.) but apparently their thirst for excellence doesn’t stretch to proofreading or accuracy.  Both these choice examples are from their front page:

Item 1:

Item 2:

I’m being significantly picky here, but incorrect verb agreement still isn’t acceptable so in it goes.  Bad Garmin!

If you’re unsure about apostrophes…

…why not abuse a comma instead?  This one comes from the very lovely Will:

Not just wrong, but inconsistently wrong.

Not just wrong, but inconsistent with it.  Also, if we’re assuming that GHDs are plural, it should say ‘Were £119’.



Refridgearted?  Really?  I’d let that go as a typo if it weren’t for the ‘d’ lurking therein.

Oh, Sainsbury’s, perhaps you could have Jamie take a look at the parlous state of the nation’s spelling, once he’s done fixing our diets?