Oh dear. Step forward in SHAME – Marks & Spencer *and* Waitrose!

So there are certain middle-class establishments that you smugly feel will somehow be immune to the Greengrocer’s Apostrophe.  That they would never sully their shiny packaging with extraneous apostrophes.

Not so.  Please see two dreadful examples from those bastions of poncy food and smug advertising – M&S and Waitrose:

Screenshot_2014-11-27-13-09-33~2 Screenshot_2014-11-27-13-09-40~2

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  1. M&S have always been terrible for this, but I’m very disappointed in Waitrose.

    I’ve worked on a couple of JLP projects, and they’re normally very exacting about copy.

  2. There’s a Waitrose entry earlier in the blog. I complained directly to them and they changed it very quickly.

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