I reproduce for you below, in its entirety, the text of an email I just sent to Starbucks UK:

‘I was in Starbucks on Old Broad St in London today and noticed that the Starbucks Card promotion stands on the serving desk have a slogan which reads ‘Enjoy your Rewards Everyday’.  This is completely and woefully incorrect and to see it being used in a professionally printed context on something which has presumably been conceived and approved by your PR/promotions arm is somewhat depressing.  ‘Everyday’ is a compound word meaning ‘commonplace’ or ‘ordinary’.  What it should say is ‘every day’.

Please don’t contribute to the demise of decent English; fix it.


I fear I may have crossed a line.



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