Itsu

Itsu

Oh dear.

DFS

Yet another firm falling afoul of the inability to differentiate ‘every day’ and ‘everyday’. TV ad turned me on to the error, Google search confirms it:

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Once again; ‘every day’ means exactly what you think.  ‘Everyday’ means ‘ordinary’ or ‘commonplace’.  Not sure that’s what DFS was going for.

mconcept kitchen/bathroom fitters

I was recommended them by a friend.  I refuse to use them on the basis of the GLARING and UNFORGIVABLE apostrophe abuse on the front page:

 

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Dartington Crystal

Oh dear.  Dartington – purveyors of highly expensive crystal glassware – have fallen afoul of the possessive apostrophe in ‘its’.  Or rather, the lack thereof. 

Once again for the cheap seats – its = belonging to it. It’s =  it is.

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Step forward – Apostrophe!

Wonderfully ironic that a coffee chain named after a punctuation mark should get the usage of same so very, very wrong:

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Many thanks to Pete for pointing this one out.

Shell

Step forward Shell, because this is a doozie.  If it didn’t have the logo, I’d have let this one slide as ‘non-professional’ but there it is – corporate branding = approbation.  revel in the misused ‘you’re and delight in the bonus spelling errors.

 

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Hackney Council

Tut tut; a classic Greengrocers’ apostrophe.

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